How to build a “Lifestyle” around a product: The case GoPro
Has anyone ever thought how some brands sell an indecent amount of products and others that sell similar products initially fail to put a hundredth part? Some say it is…
The main metrics to measure the effectiveness of your marketing plan
In the world of digital marketing, if you do not measure all the actions that are within your plan going marketing to be very limited and all you can do…
2.0 Benchmarking: What can you learn from your competitors online?
There are some entrepreneurs when they start a project, or marketing managers of established companies that believe they have the certainty to be looking at what makes competition is antagonistic…
Tips for ordering your professional life and be more effective
In certain sections of your life you can get to have your short term and long term professional strategy a sense of disorder. Some of these symptoms may be these:…
And So the Theme Continues . . Recent Software Failures
Patching software can be like attempting to repair a leaky dam: as soon as you fix one leak, another springs up out of nowhere and divides your attention further.
Practical guide to negotiate with success
Negotiation is a term we all know, we take many of our immersed decisions negotiators contexts both professionally and personally. We negotiate all the time, so it is good to…
How to develop a good remarketing campaign
Remarketing time is becoming a very important element for marketing managers of many websites, this is due to the effect it creates in users and of course, in the ROI…
The 10 pillars to support your entrepreneurial project
In any entrepreneurial project should be a roadmap stable in which support us in moments of weakness or doubt. These points should be conceptual in nature and can be adapted…
How to design a market study
When a business is started, it is essential to know whether there is a market and, if there, if we place on it or, on the contrary, has high barriers…
Maximising Profit From Your Soft Drinks And Mixers
The last few years have been difficult for the pub and bar industry, with stories of local pubs closing featuring in the media every week. Things are starting to pick…