From technology to the human factor of Social Media and Social Networks
We could say that the twentieth century was about brands using advertising to create a reputation in the market while the 21st century we could say that talks about using…
From the brand to the management of its reputation in Social Networks
The reputation of your company is an essential, vital and important aspect. It affects the way in which people interact with it, and consequently defines the growth or decrease of…
Newsletters: In search of the perfect moment to get the maximum benefits
Some guidelines described here are common sense, which is often the least common of the senses. Although we will see it quite clearly, it is important to take it into…
Why Social Media professionals do not know how to get sales?
Every day numerous articles are written in social media blogs, where their authors try to explain why companies should not focus on sales, when they carry out communication and marketing…
Google Analytics closes its old version to focus on real-time analysis
The giant Google has just announced the closure of its old version of Google Analytics in favor of a new version that will perform real-time analysis. It was a long-awaited…
An introduction to the process industries
Process industries are vital to producing food, pharmaceuticals, paper, packaging, oil and petrol and many other goods. The industries use either batch processing or continuous processing to make goods. Image…
Mechanical work in SEO no longer works
SEO has become in recent years the workhorse of many online entrepreneurs, in fact many people learn to do some “tricks” to achieve their small goals on the web. But…
Affiliate Marketing: An effective tool to promote products
Companies are increasingly aware of the growing importance of online marketing to the detriment of traditional advertising. Ads in the traditional mass media are gradually losing the impact they exerted…
Guide to successfully integrate the online channel into the marketing strategy
The most common mistakes of companies are based on the ignorance of the Internet as a communication channel, the lack of coherence with the company’s general strategy and the vision…
More than a third of emails are already open via mobile
Despite the fact that e-mail is currently competing with other digital channels for consumer attention, it continues to be a very effective tool for companies. According to the report made…