ROI in the media and social networks continues to be the great challenge for companies
According to the data of a recent report by Econsultancy, 2 out of 5 companies have a return on investment (ROI) much lower than what they spend to start up…
Adconion Media Group acquires digital video advertising company Smartclip
Adconion Media Group today announced the acquisition of smartclip, the leader in digital video advertising in Europe. With this acquisition, Adconion significantly strengthens its position as one of the leaders…
Increasingly, more companies offer customer support through Twitter and Facebook
MarketTools, online market research company has published a new study of social networks, whose biggest finding is that almost a quarter of companies (23 percent to be exact) provides a…
E-commerce: Habits and trends on the rise among users and consumers
E-commerce is the evolution of traditional purchases within a digital environment and an interconnected world where other channels and tools such as social networks and mobile devices are becoming increasingly…
Online users who use discount coupons, the most valuable customers
Users to websites that use online discount vouchers spend 13% more and expect to spend 16% more on average than the regular buyer, according to the Forrester Research study “The…
Apple, the success of a brand with millions of Fanboys and evangelism clients
No doubt Apple has become one of the most popular and powerful brands of today. Its products, with its own style, have revolutionized the technology market and have turned this…
New study highlights the danger of entering social networks without a strategy adapted to the online world
The agency specializing in social media, Hello Communication , has presented in PIMEC (Employer of Small and Medium Enterprises of Catalonia) the results of the study #Commerce_sm, which reveals how…
Why old HR doesn’t work -.and how to change it
HR has been around for decades; however, the industry as we know it is changing beyond all recognition. This is in great part down to the rapid advancements in digital…
E-commerce is preparing to live its great golden age
The latest data from the Telecommunications Market Commission (CMT) clearly reflects how electronic commerce in has reached a point of maturity and consolidation, from which the foundations are being established…
Tablets begin to win the battle of online purchases to Smartphones
The ease of connection is a great advantage for the current generation of mobile users. However, a recent investigation reveals that the level of frustration of some consumers is also…