How important is “social influence” really to consumers?
It is no discovery that the opinions of others influence us when making a purchase decision, regardless of whether it is the offline medium or online. Part of the success…
CTR ads in mobile and social networking games shooting
Ads in games on social networks and mobility perform better than other types of digital ads Ads in games on social networks and mobility rates reach about average CTR (click-trough…
How is cotton produced?
The history of cotton clothing goes back to around 5,000 years ago in what is known as Peru and Mexico today. In ancient Egypt, China and India it was also…
Do I Need an App If I Have a Responsive Website?
The rise in smartphone use has made mobile optimisation a major task for any website that wants to attract visitors. And responsive design is perhaps the easiest way to ensure…
Real-time tracking of content is already commonplace in Web Analytics
Rubén Gallardo is Manager of Audience, Web Analytics, Search and Social Media in Prisa Digital. Previously responsible for Web Analytics and Business Intelligence in Telefonica Publicidad e Información, later called…
Clinical Trials and Big Pharma Partnering
Clinical trials benefit everyone. Patients benefit from the end product and the manufacturers make profit and provide employment, and thus a boost to the economy. Image Credit According to a…
Are vehicle tracking devices worth the money?
Installing a tracking device in your car is an investment that can reduce your insurance. Car tracking devices also offer one of the most effective ways to protect your car…
DVR to Move to the Cloud as TV Viewing Habits Change
TV viewing habits are continuing to change at a great pace. There is a huge range of new technology available (such as set-top boxes and apps), and viewers are embracing…
SMEs must also be aware of the influence of the mobile in Social Media
Mobile is becoming more and more important in our lives. According to the report by Nielsen and ComsCore, approximately 40% of our online browsing time is done through mobile devices.…
Zorin OS, the Linux distro you want to look like Windows 10
Zorin OS 12 is the new version of this desktop Linux distribution that was born in 2008 and that has always been characterized for being aimed at users more novice…