Visual Content: The key to hooking tablet users
Tablets have become the ideal device to consume content. Gartner forecasts that this year will sell 197 million tablets, a significant increase over the 116 million in 2012. It is…
The serious mistakes of the marketing strategy in the development of mobile apps
80% of the time spent with our smartphone is dedicated to mobile applications. Marketingprofs estimates that we spend 94 minutes a day interacting with some app, which implies a considerable…
What is a PLC?
A Programmable logic controller or PLC is an industrial digital computer control system that continuously monitors the state of input devices and makes decisions based upon a custom program to…
Content Marketing: A Must for the Business
Having a content marketing strategy today has become a necessity and not an option that we can do without. The Branded Content is again a way to engage our customers…
What you should never stop doing or overlook in Social Media Marketing
We are completely immersed in the online medium. Companies, increasingly aware of their effectiveness, strive to take advantage of this new area of marketing and hope to reap the fruits…
Companies should pay more attention to Social media marketing
Each year, a new platform appears on the market announcing a revolutionary change in the way consumers communicate. But there are few innovations that survive and get integrated into everyday…
63% of advertisers plan to increase their investment in brand content
Brands are realizing the need to contribute value, and for this reason they are betting on the marketing of contents, in all its versions. According to Nielsen’s work, this investment…
4 Signs That Suggest Your Office Needs a Spring Clean
It is easy for an office to become dirty. Over time clutter and dust build up in offices, and some businesses are too caught up in corporate demands to think…
How can brands improve the online experience with their customers?
The clients are naturally involved in the online environment; They feel in their sauce and enjoy looking for information, sharing content and interacting right and wrong with both other users…
Strategy, a vital and fundamental aspect in content marketing
Marketing professionals are taking into account, in general, the value of content marketing, and is that currently 25% of Marketing budgets are dedicated to this specialty. B2B professionals find content…