Big brands who got it wrong
A brand is the public face of a company and as such should be treated with the utmost respect and caution. To rebrand is sometimes necessary if you have a…
Online restaurant reservations grow 120%
29% of the restaurants surveyed see in the online booking websites the easiest and most efficient way to save time and effort. The digital world prevails, if a few years…
Comments and reviews are increasingly influencing the traveler, but also businesses
Travelers have always relied on recommendations when deciding and planning their travels, and online comment and opinion pages have made suggestions and opinions from other travelers reach high visibility rates.…
How mobile strategies can help take advantage of the trend of showrooming
It is a fact beyond doubt that women are responsible for 85% of all buying decisions in the US, and the most recent studies that have been conducted on this…
More than half of companies use Google Analytics
Google Analytics is the most used web analytics tool, and more than half the companies bet on it. It seems that companies increasingly value the need to know in detail…
Sell unsold or how to use social media to build loyalty and get new customers
Social networks have demonstrated their potential in attracting users interested in our product or service. Therefore, the companies bet decisively by these channels. 83% of marketers indicate that Facebook is…
Why Twitter as a channel for customer service?
Twitter is the most efficient two – way communication platform, from my point of view, as channel customer for its immediacy and responsiveness. This social network has evolved a lot…
What kind of local searches are most popular among mobile users?
One of the great advantages of the smartphone is that it allows to be connected at any time and place; Which facilitates the possibility of finding information where and when…
Living back to the digital world
Any marketer misses Expansive those years in which companies sell their products and services thanks to the enormous consumer demand rather than good business practices that took place? If so,…
Are they really useful and effective social networks to retain or attract new customers?
Social networks have both supporters and opponents. Fortunately, the percentage of those who do not value their effectiveness has been declining gradually. Mainly because manufacturers begin to have experience in…