The use of online video in the retail sector grows although it still does not take advantage of all its possibilities
Online video advertising continues to grow significantly in 2012, and more and more advertisers are seeing many advantages and benefits in the use of interactive online video campaigns. The latest…
In search of the qualified Lead: main objective of the online strategy of companies and advertisers
The main concern of companies is the generation of leads; the search and capture of quality contacts. This is reflected in the State of Digital Marketing 2012 report, published by…
Twitter already exceeds Facebook in mobile advertising revenue
As reports eMarketer, Twitter will be made with 129.7 million dollars this year in the US. in mobile advertising; while its eternal competitor, Facebook, will have to content itself with…
Quality and rapid response, keys for the management of the online reputation of companies
For any brand or business, regardless of its size or market niche, and to successfully immerse itself in the social media ecosystem, it is essential to develop and execute a…
The mobile is already an inseparable tool for consumers during their off-line purchases
A new study by the mobility marketing and technology company Vibes, reveals that most consumers carry the phone while they shop, opening a great opportunity for those businesses concerned with…
The Latest House Price Data Reveals A Mixed Picture
New statistics released this week suggest that despite years of stories of spiralling house prices across the media, the opposite might be true in most areas. Image Credit Falling Prices…
How to make Twitter the best ally and friend of our brand
Any brand that values itself should be in social networks, is an indisputable fact today. Twitter, more than a social network, is the medium of instantaneous, the place where the…
You have to be proud to engage in Online Marketing
Online marketing and social media have established new paradigms in companies, but many of them are still to discover their great advantages and benefits. Carbajo reveals in our interview the…
Mobile Ecommerce: What do users expect from mobile websites?
By 2015 it is estimated that there are 2 billion mobile device users and that e-commerce continues its upward trend and, in the case of m-commerce, it reaches a volume…
Online conversations, a rough diamond for brands
Thanks to social commerce, many brands are gathering a large amount of content generated by users through online opinions, either on the company’s own website or through social networks such…