YouTube is now the leading source of information about products among young consumers
YouTube is positioned as the first source of information on products for Millennials. As it reflected in the first quarterly report of 2014 YouTube Insights, 100% of users between 18…
Online experience and continuous attention to customers being poor
Customer experience today is essential to ensure the viability of the business. Thanks to the Internet, consumers no longer adhere to a schedule when to buy, and expect the company…
Are retailers prepared for the new generation of technology?
The technological revolution has caught by surprise retailers.Customers demand an integrated shopping experience across all channels; however, their requests have not yet been heard. According to the report Mozu collected,…
3 actions that allow you to take a large multinational customers
All small businesses are afraid of large corporations. With its aggressive trade policies they are usually made quickly with a huge market share, wiping out smaller competitors operating in each…
48% of consumers have never bought via mobile
Sales through mobile devices will become one of the key e – commerce in the near future and basic elements. Companies are adapting their online stores to work perfectly in…
What to include in a Corporate Manual of Good Practices in Social Networks
Dancing figures of how many users are on social networks and how they are used is constant. A recent study by The Cocktail Analysis under the heading “IV Observatory wave…
Segmenting your customers by emotions
More than 80% of buying decisions are emotional, whether we recognize it or not, and we continue segmenting by criteria such as age, sex, location, social class or income per…
45% of consumers prefer to go shopping after a bad experience online
Internet is the place to find information about products, compare prices and even find interesting offers place. However, when the successful completion of the purchase process, the experience is not…
How do consumers prefer to receive promotional messages from brands?
Consumers agree to receive commercial messages, promotions and coupons, provided they are targeted to their needs. This type of communications received will be better or worse depending on the channel…
The 7 stages of marketing online to achieve a profitable business
Any online production environment, call it eCommerce, blog, generating web of contacts (leads)… has a number of phases and marketing processes that users must pass. Any of these phases may…