Survey reveals robust outlook for serviced apartment sector in 2018
A recent end of year survey has revealed that the serviced apartment sector performed well in 2017 and it is likely to deliver even stronger results this year. The outlook…
Content curation or the importance of quality content as a marketing strategy
Today both consumers and entrepreneurs are in an increasingly fractured social scenario in which the information content begins to be difficult to find or to distinguish from that which have…
Active listening: How to learn to be a good ‘pimp’ 2.0
If we make an analysis of the meaning and concept of this invented expression, the term pimps refers to the gossip person, who likes to pay attention to everything that…
Memories of the ZX Spectrum
In 1983 there was only one thing on my Christmas list. A ZX Spectrum. I sold the idea to my parents that I “won’t just play games on it! I…
How to integrate Google forms into WordPress
If you’ve built your company website using WordPress then you have the option to create WordPress forms within your site. However, there are times when Google Forms are a better…
Blogs remain the largest source of social media conversion
The Social Media Strategist, Community Manager and Dircom Dolores Vela affirms that “good SEO and original and unique value content are proving to be the best and most effective way…
Foursquare and Geolocation
With the massive introduction of mobile terminals and the broad offer of connection to 3G networks from these devices, which has long been offered to their customers by operators, it…
An effective Social Media Marketing strategy must develop the correct dose of Influence and Persuasion
With extensive professional experience in the world of Online Marketing, Roberto Cerrada stars in the latest interview of the search engine positioning agency Webpositer. His words dissect, in a clear…
Companies are increasingly convinced of the effectiveness of Social Media
At this point, it seems clear and obvious to all the importance of our brand having presence in Social Networks due to the great potential offered by these new channels…
The influence in the purchase process of our clients
We know that our products and services meet the needs of our potential customers, at least that should be the case. On the other hand, we are convinced that this…