Common Website Mistakes to Avoid
Your website is a hugely important digital asset to your company. So don’t make these common mistakes when developing this crucial marketing channel.
What is transmedia narrative? How to use it to attract customers
It may be that many Chinese might sound concept, but some of you it is likely that you have participated in any of these campaigns, as this concept is going…
Shortlist announced for Qatar’s Art Mill International Design Competition
The design shortlist for Qatar’s prestigious Art Mill project has been announced, representing some of the top international architectural practices. 498 submissions were made for the project, which will see…
What is a mantra? Why you need to create one for your business?
If we approach the concept “mantra” in its broadest meaning we will be more or less with the following definition: “Sacred verbal formula repeated in prayer, meditation or spell, a…
Using colors to get more conversions on your website
On many occasions I have addressed issues related to attracting traffic to your website but sometimes when we do not get the expected level of sales, the mistake of thinking…
Getting the basics of digital marketing right
The digital world can seem utterly befuddling to newcomers. Not only is it a new field, but it is constantly changing! However, digital marketing needn’t be overly confusing. The trick…
How to build a “Lifestyle” around a product: The case GoPro
Has anyone ever thought how some brands sell an indecent amount of products and others that sell similar products initially fail to put a hundredth part? Some say it is…
The main metrics to measure the effectiveness of your marketing plan
In the world of digital marketing, if you do not measure all the actions that are within your plan going marketing to be very limited and all you can do…
2.0 Benchmarking: What can you learn from your competitors online?
There are some entrepreneurs when they start a project, or marketing managers of established companies that believe they have the certainty to be looking at what makes competition is antagonistic…
Tips for ordering your professional life and be more effective
In certain sections of your life you can get to have your short term and long term professional strategy a sense of disorder. Some of these symptoms may be these:…