Why do I need scissors to open a product?
For whoever made the decision to design, construct and distribute it, you had to never open it. Which means that the person who took this decision does not put the…
How the e-commerce has caused consumers to become lazy
Are you converting ecommerce consumers worse off people, at least as far as mobility is concerned? Although doctors do not tire of repeating that the key to a healthy lifestyle…
What qualities of the best brands are valued by Millennials?
Only 13% of Millennials believes that brands should focus on proclaiming its benefits and talk about their products and services. In contrast, most expect much more from them in terms…
Twitter and the best kept secret: Listening!
No doubt, Twitter is generally used as a tool that allows brands to optimize their actions focused on capturing your target audience. But, although it is a sense of the…
Guerrilla marketing benefited from the crisis and the emergence of social media
Both large and small businesses continue to seek ways and new ways to promote and market their products and services during the difficult times of economic recession. The crisis has…
Great brands stand the test of customer satisfaction
They approve major brands in customer satisfaction. As recorded in its index Foresee customer experience, which analyzes the quality of service provided by the 100 brands Interbrand Top 100, the…
Tell the truth: Consumers demand brands honesty and ethics
“Transparency and Honesty”, the third most important buying factor for consumers, behind the price and quality More than two thirds of consumers in the US, UK and China valued the…
Investors urged to look to medical centre for rich pickings following Brexit announcement
Britain’s decision to leave the European Union following the result of its referendum has created uncertainly in the financial world. The pound immediately fell against other currencies, and there is…
The time and steps needed to get FDA clearance
New drugs are constantly being developed to be better than existing products or to fight new diseases or new strains. Scientists can spend years working on the best formulae, which…
70% of companies have problems in implementing the Big Data
Companies have trouble making proper monitoring on online customer behavior. Despite being aware of the need to use Big Data to act in real time and thus improve the user…