Despite the success of some brands, most have failed to take advantage of YouTube
The 5,000 most popular YouTube channels are the elite that has more than 43 million copies each. We would expect to find in a so generous to big brands and…
What Is the Difference Between a .com and a .co.uk?
When the world wide web first started to take off, there were only a handful of well-known top-level domains. The main extensions were .com, .org, .edu and the country-specific ones…
The impact of social media in business and business is a reality
The astonishing growth of social networks like Facebook and Twitter, has led many others to rethink their statement about social media. While social networks have proven to be important for…
Users no fans of a brand to read their advertising are made, what hope is valuable information
Social networks have become an unprecedented phenomenon. From birth and subsequent widespread use may be connected with hundreds or thousands of people, no matter the distance, and there are no…
Transforming messages online campaigns in relevant niche
Like that call us shopping at odd times is annoying, the same can happen with our campaign messages: that is neither the time nor the right message to start a…
5 errors and mistaken beliefs about social media marketing
Social networks are already part of the communication strategy of the company. Its effectiveness in connecting with the client becomes an indispensable means, leading brands to develop a presence 2.0.…
Crisis communication: Are we ready for a corporate earthquake?
Some years ago, a former teammate of work told me he was very excited about his new job at a major company. It was the opportunity he had long sought…
Why is it so important that a brand has a voice in Social Media?
Accumulate a lot of followers on social networks has no merit, if the mark is not capable of generating activity, conversationally. Only it is a ghost community formed by individuals…
How traders and sellers use psychologically prices
Psychological prices are those numbers that we unconsciously perceive especially attractive and irresistible. So inevitably arouse our desire to benefit from these “bargains”; thereby significantly boosting sales. This is a…
What are the formats of mobile advertising increased performance?
Mobile advertising in 2013 has experienced unprecedented growth. And all indications are that this year will continue to increase the time-consuming users with their mobile devices. This upward trend, coupled…